Dakine
Pack Season

Art Direction, Animation

Client: Dakine
Agency: POSSIBLE
Role: Art Director

Dakine is known for quality products and their ties to the action sports world. With growth came the desire towards also making themselves a lifestyle brand. As Fall was quickly approaching, there was an opportunity to connect with parents and college students.

Our goal was to create campaign that still focused on keeping your sense of adventure and exploration as people were headed back to school. A series of cinemagraphs were created as the primary pieces to a large campaign.

Fear the Unknown….after class.