Dakine
Pack Season
Sr. Art Director
Art Direction, Motion, Campaign
Dakine
POSSIBLE
Role
Type
Client
Agency
Our goal was to create campaign that still focused on keeping your sense of adventure and exploration as people were headed back to school. A series of cinemagraphs were created as the primary pieces to a large campaign.
Dakine is known for quality products and their ties to the action sports world. With growth came the desire towards also making themselves a lifestyle brand. As Fall was quickly approaching, there was an opportunity to connect with parents and college students.
