Windows 11

Art Direction, Website, Icons

Client: Microsoft
Agency: Wunderman Thompson
Role: Sr. Art Director

The next generation of Windows required a deep understanding of their rich 35-year history. Understanding their past with empathy for current and emerging human needs.

We needed to create a site to introduce Windows 11, as well as a site that could support customers. 

This was a site guided by design principles from the Windows team with key research. We wanted a sense of calmness by creating a website for a product that you could be in control of, feel at ease with, while looking for answers and trust. 

The Windows 11 site lands on foundational experiences that feel familiar, an un-intimidating UI, and emotional connections.

Bringing you closer to the things you love.